Author: John T. Peters
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Stop Giving Free Ads to Your Phone Carrier—Turn Your Email Signature Into a Small Business Marketing Tool
Are you guilty of giving away free advertising for your phone carrier? You’ve probably seen it—an email that wraps up with something like: “Sent from my iPhone on Verizon.”“Sent from my Galaxy 14 on T-Mobile.” Harmless, right? Just a default setting you never thought to change. Wrong. With every email you send, you’re giving away…
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A Dozen Tips Small Business Owners Should Master
By john-peters / November 12, 2024 As a small business owner, you already know that running a business is full of challenges. You’re often balancing several roles—marketer, accountant, strategist—all while keeping the day-to-day operations in check. With all of this on your plate, how do you continue to grow, make an impact, and set yourself apart? After years…
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Grow Your Small Business – Understanding Your Market
Grow your small business. That’s what you want to do, right? Well, as a small business owner, you’ve probably heard “know your audience.” Marketers shout it to anyone who would listen. But what does that mean and entail? If you own a small business, you’ll say, “This is easy—it just requires knowing your customers.” It…
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Main Street Marketing: Building Your Small Business Online Presence.
Are you a small business owner frustrated with slow growth? Establishing a strong online presence is crucial in today’s digital age. By leveraging digital marketing effectively, you can attract and retain customers, driving growth for your business. Here’s how to get started. Create a User-Friendly Website Your website is your online storefront. Make it inviting…
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The Essential Small Business Marketing Podcast, “The Main Thing”
Introducing “The Main Thing Show” – Your Essential Small Business Marketing Podcast for Growth and Success Hi everyone, John T. Peters here! I am thrilled to announce the launch of “The Main Thing Show” podcast for small business. The small business podcast is now available on YouTube at www.youtube.com/@themainthingshow. “The Main Thing Show” Podcast – For…
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Crafting a Memorable Identity: The Key to Small Business Branding
Are you a small business owner frustrated with slow growth and wondering about Crafting a Memorable Identity: The Key to Small Business Branding? One crucial element you might be overlooking is your branding. Crafting a memorable identity can set your business apart and resonate deeply with your target audience. Let’s dive into the essentials of…
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Understanding Your Market: The Key to Small Business Success
Are you a small business owner feeling frustrated with slow growth? You’re not alone. Many entrepreneurs face the challenge of attracting and retaining customers. The secret to overcoming this hurdle lies in understanding your market. By gaining insights into your community, you can tailor your strategies to better meet their needs and ultimately boost your…
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Marketing on Main Street – Book Launch
FOR IMMEDIATE RELEASE John T. Peters Announces the Launch of His New Book: “Marketing Main Street: Winning Strategies for Growing Your Small Business” Hackensack, NJ – June 15, 2024 – Renowned serial entrepreneur and senior executive John T. Peters is thrilled to announce the release of his latest book, “Marketing Main Street: Winning Strategies for…